Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and international events.

Designed by world renowned architect, Zaha Hadid, DDP is the world’s largest atypical architecture. The DDP is comprised of five halls: Art Hall, Museum, Design Lab, Design Market, and Dongdaemun History and Culture Park.

What an amazing architecture! This place is well worth a visit, both inside and out. Dongdaemun is one of the largest shopping districts in Korea so the location is perfect for tourists and locals. It is free to enter, with some exhibitions charging a minimal entrance fee, but do put aside few hours to explore it entirely. I am not sure if that was the design intent, but walking into and through the building, was like wandering in a giant spaceship. There are several “wings”, a splendid roof area of electric led roses art installation, and a few shops. The roof also offers an amazing view of the shopping district, and the lights at night are nice. Absolutely breathtaking example of modern architecture of organic design. There is interesting design shop full of various items to bring home as a souvenir. LED-roses field (enjoy it after sunset) is mesmerizing. Dongdaemon Design Plaza is an amazing landmark. The design is fluid and futuristic. This is a must see landmark when you go to Seoul. A marvel work of Architect Zaha Hadid.

Not just DDP but entire Dongdaemun district is massive. It is made up of about 26 malls, 30,000 stores and 50,000 manufacturers, all spread over 10 city blocks. You can find almost anything you need here, including fabrics and jewellery, sporting goods and toys. Discount fashion items are a specialty, and both locals and tourists come here to buy clothes.

A trip to Dongdaemun can be overwhelming, We enjoyed it and is a must see place if you are in Seoul.